The Critical Role of Qualified Technical Sales Organizations in Industrial Process Control

The Critical Role of Qualified Technical Sales Organizations in Industrial Process Control

As industries evolve and new technological advancements emerge, the role of a highly qualified technical sales organization has become increasingly vital in various industrial sectors. Particularly in industries such as water treatment, petrochemical, chemical, pharmaceutical, food and beverage, and power generation, a specialized technical sales team that sells industrial process control instrumentation and industrial valves is crucial in achieving business growth and success.
  1. Identifying Customer Needs: A skilled technical sales team possesses the knowledge and expertise to understand complex industrial systems. They can work closely with customers, identifying their specific requirements and challenges, thereby offering tailored solutions that best address their needs. This consultative approach builds customer trust and strengthens long-term relationships.
  2. Supporting Business Growth: Technical sales teams drive sales and revenue growth by providing appropriate and optimal solutions to customers. They actively seek out new opportunities and target prospective customers with offerings that match their unique needs. Their in-depth understanding of the technology enables them to align the company’s products and services with diverse industrial sectors' current and future requirements.
  3. Uncovering New Markets and Applications: A highly qualified technical sales team excels in discovering new markets and application areas where their products and services can create value. By leveraging their industry expertise, these sales professionals identify new opportunities and help expand the reach of their products into untapped markets. In doing so, they contribute significantly to the company’s growth strategy.
  4. Delivering Product Expertise: Industrial process control instrumentation and industrial valves can be complex products requiring high technical knowledge. Sales teams specializing in these products deeply understand their specifications, applications, and benefits. They can explain the intricacies of these products, helping customers make informed purchasing decisions.
  5. Providing Post-Sales Support: A qualified technical sales team doesn’t just close deals; they provide valuable post-sales support. Whether it’s assisting with installation, troubleshooting technical issues, or training the customer’s staff, these professionals ensure the smooth integration of their products into the customer’s operations. This service fosters customer loyalty and encourages repeat business.
  6. Mitigating Market Risks: In volatile industries such as petrochemical and power generation, changes in regulations, technology, and market demand can create uncertainties. A proficient technical sales team keeps abreast of industry trends and regulatory changes. They help their organization adapt to these shifts by offering products and solutions that align with the changing market landscape.
  7. Accelerating Innovation: Technical sales teams act as a bridge between the company and its customers. They collect feedback from customers regarding product performance, needs, and challenges. This feedback helps the company’s R&D team develop innovative products and solutions that meet emerging industry needs.
  8. Enhancing Customer Satisfaction: By providing tailored solutions, excellent customer service, and reliable support, a qualified technical sales team enhances customer satisfaction. Satisfied customers become brand advocates, leading to increased referrals and new business opportunities.
A highly qualified technical sales organization is indispensable in the industrial process control sector. Their in-depth knowledge, industry expertise, and customer-centric approach drive sales growth discover new markets and applications, and build strong customer relationships. As technology continues to evolve and industrial requirements change, the importance of these technical sales teams will only continue to grow.

Ives Equipment
610-768-1600

Interface Detection in Differentiated Liquid Pipe Flow with Clamp-on Ultrasonic Meter

Interface Detection in Differentiated Liquid Pipe Flow

Interface detection in differentiated liquid pipe flow refers to identifying and monitoring the boundary between two immiscible fluids (liquids that do not mix) flowing through a pipe in process control applications. In industries such as oil and gas, petrochemicals, and wastewater treatment, it is common to have a line transporting two or more immiscible liquids, often referred to as a multiphase flow. Efficient and accurate interface detection is crucial for optimizing separation processes, minimizing product contamination, and preventing damage to equipment.

Ultrasonic sensors transmit high-frequency sound waves through the fluid and measure the time it takes for the waves to reflect the interface. By analyzing the received signals, the sensors can determine the position of the interface within the pipe.

In process control, interface detection is often combined with other control strategies, such as flow rate control or temperature control, to ensure the efficient and safe operation of the process. Accurate interface detection allows for better process optimization, reduces the risk of equipment damage due to improper fluid handling, and improves overall product quality.

The Siemens SITRANS FS230 clamp-on ultrasonic interface detector is an exceptional option for applications that necessitate the detection of differentiated liquid pipe flow. It achieves this by computing the sonic velocity and pressure while adjusting for temperature variations. This direct measurement approach for interface detection leads to significant savings in equipment utilization and slop oil treatment.

The FS230 interface detector can provide oil companies with highly accurate and dependable flow and interface information for a broad range of applications, such as:
  • Detecting gasoline interfaces
  • Identifying multi-product interfaces
  • Determining product types
  • Managing automatic batching control
  • Detecting entrained water and gas presence in all products
Ives Equipment
610-768-1600

Electronic Pressure and Temperature Switches

Electronic Pressure and Temperature Switches

Industrial electronic pressure and temperature switches measure and control pressure and temperature in industrial processes. These devices typically consist of an electronic sensor, which measures the pressure or temperature, and an electronic control circuit, which compares the process value to a set point and generates an output signal.

The electronic sensor can be a piezoelectric, strain gauge, RTD, or thermocouple device. The electronic control circuit typically includes a microcontroller or microprocessor that can be programmed to perform various functions, such as controlling pressure or temperature, monitoring process variables, and communicating with other electronic devices.

Industrial electronic pressure and temperature switches are used in a wide range of industrial applications, including HVAC, oil and gas, chemical processing, food and beverage, and power generation. They are commonly used to control pumps, compressors, valves, and other process equipment to ensure optimal performance and safety.

Industrial electronic pressure and temperature switches have several advantages over electromechanical switches:
  • Greater accuracy: Electronic switches use electronic sensing elements, which are more accurate than mechanical ones.
  • Faster response time: Electronic switches can respond much faster to changes in pressure or temperature than mechanical switches.
  • Greater durability: Electronic switches have no moving parts, so they are less likely to wear out or fail.
  • Increased flexibility: Electronic switches can be programmed to perform a variety of functions and are easily integrated with other electronic devices.
  • Lower maintenance: Electronic switches require less maintenance than mechanical switches, as they have no moving parts to wear out.
  • Greater control: Electronic switches can be programmed for various set points and output multiple signals.
  • Cost Savings: Electronic switches are generally less expensive over their lifetime because of their durability and lower maintenance requirements.
Ives Equipment
610-768-1600

Sanitary and Hygienic Tubing, Fittings, Valves, and Pumps


Sanitary and hygienic tubes, fittings, valves, and pumps are used in a variety of industries, such as food and beverage, pharmaceuticals, and biotechnology, to convey materials and fluids in a safe and clean manner. These types of equipment are designed to meet strict standards for cleanliness and sanitation, which helps to prevent contamination and maintain the purity of the products being transported.

One of the key advantages of using sanitary and hygienic equipment is that it is designed to minimize the potential for bacterial growth. This is achieved through the use of materials that are resistant to corrosion and easy to clean, such as stainless steel and other high-grade alloys. The surfaces of these components are typically smooth and polished, which reduces the ability of bacteria to adhere to them and makes it easier to remove any contaminants that may be present.

Another important factor that contributes to the safety and purity of products conveyed through sanitary and hygienic equipment is the use of high-quality seals and gaskets. These components are designed to prevent the leakage of fluids and minimize the potential for cross-contamination between different products. They also help to maintain the integrity of the system by preventing the ingress of dust, dirt, and other contaminants.

Valves used in the sanitary and hygienic applications are designed to be easily disassembled and cleaned, some of them even can be cleaned in place (CIP). This makes it much easier to maintain the system and keep it in a sanitary condition. Pumps also have a similar design feature like the valves. The design of the pumps is critical in maintaining the purity of the products being transported. They are typically constructed with high-grade materials and feature smooth, polished surfaces that are easy to clean.

In summary, the use of sanitary and hygienic equipment provides a number of advantages when it comes to maintaining the purity and safety of products. The equipment is designed to minimize the potential for contamination, through the use of materials that are resistant to corrosion and easy to clean, high-quality seals and gaskets, and design that enable easy cleaning. All of these factors contribute to a safer and more efficient system that can help to ensure the quality and purity of the products being conveyed.

Ives Equipment
610-768-1600

Low Cost Toxic, O2 and Combustible Fixed-point Gas Detection

Low Cost Toxic, O2 and Combustible Fixed Gas Detection

Fixed-point gas detection systems detect and alarm for various toxic, combustible, and oxygen-deficient gases. The application of fixed-point gas detectors occurs in many industrial and commercial applications, such as refining, chemical processing plants, petrochemical plants, oil refineries, steel mills, and other heavy manufacturing facilities. Fixed-point detectors are used in many applications to detect the presence of a given gas in the atmosphere and to generate an alarm signal when that level is significant enough.

SensAir is a fixed-point gas detector system of industrial quality and affordability used for various industrial and commercial applications, including ambient gas monitoring for safety applications. Models are available for detecting hazardous gas, combustible gas, and oxygen shortage.

Ives Equipment Sales Engineers will assist you in specifying and applying the proper fixed-point gas detection system for your requirements. 

Ives Equipment
610-768-1600